Sometimes people keep wondering that why on the seven kingdoms they are not able to rank first for their targeted keywords. But, at the same time, they fail to see through their own mistakes which are so common that every one of three webmasters makes them. It happens so frequently that regardless of the size and shape of an organization, the redundancy problem of such drawbacks never fades.
If you too are planning to run your website with the sole ambition in your mind to make it rank 1 on search engines, this guide is a must-read for you. While explaining the common SEO mistakes, we at OnlineMarketingGurus, a renowned social media, SEO, and paid online marketing firm, will uncover the essential measures you can take to avoid them in the first place:
1. Google Loves Websites with Great Loading Speeds
Site speed is an aspect that is left by SEOs to be taken care of in the last. Sometimes, they even forget about it altogether. Remember, Google looks at a website’s loading speed as a page experience factor and it only aims to rank the pages that offer a better experience to its users.
While there are various ways you improve a website’s speed such as cutting down the unnecessary coding lines, trimming the heavy CSS, opting for a super-fast server, and optimizing the images, you can always take some help from free website speed checking tools.
2. Optimizing for Wrong Keywords Won’t Help You Rank for the Right Ones
Not just the home page, but each page of your website should be optimized for the right keyword. Using generic keywords everywhere is not an impeccable strategy that will help you win the SEO and ranking game.
For instance, a small business that wants to rank well for ‘online ticket booking’, do you think it will be easy? Nope, at this stage, only the specific and highly targeted keywords will help you win the game. However, make sure that the searches of your keywords are high.
3. Overlooking the Content Part of Your Website
Even though it has been proven that the significance of high-quality content is what Google loves the most, many businesses still struggle to spend a few bucks in that direction.
They either find it a waste of money or see it as an unnecessary effort. The webmaster should make sure that every page of his website is beautifully enhanced with at least 500 words of content while the home page has at least 1500 words. The next thing is writing a blog containing your targeted keywords that satisfy the search queries of your customers.
4. Forgetting About the New Mobile World Altogether
There’s a term rolled out by Google known as ‘Mobile First Indexing’. Now, Google wants to rank websites that have separate mobile versions according to the ease of use of a viewer and is fast to load.
Even Google’s website speed testing tool is separately calculating the speed of a website on mobile devices as well. And if on either version, the speed lacks plenty of points, its ranking will surely fall to the ground.
5. Your Website Lacks the ‘Lucrative’ Elements
Many marketers successfully bring people to their websites but they fail miserably when it comes to keeping the same people on the website. Your primary aim should revolve around adding to your website enough ‘lucrative and engagement’ elements to keep your potential as well as regular customers engaged enough.
Did you know there’s something called ‘bounce rate’ which suggests the number of people who immediately closes one of your web pages after landing over it? In other words, we can call it the immediate close rate. The higher your bounce rate is, the faster your website will lose its ranking. A low bounce rate is, on the other hand, a good signal altogether.
There are various factors and reasons that contribute to an increased bounce rate. Those factors are – poor content that is neither informative nor satisfying, a poor structure of the website, inability to help your prospect reach his desired location on your website or product, long loading time, and an outdated design. If your website has a high bounce rate then immediately check for these predicaments. And with all means, rectify them as soon as possible.
6. Your Website Traffic can be Counted on Fingers
Without having enough number of buyers wandering around your shop, you can’t sell anything no matter how good or cheap your goods are. The same goes for website visitors. Many marketers just don’t put enough effort in order to invite a crowd of people to their website. As a result, their results are always way below their expectations.
There are many factors contributing to it. The first one is neglecting the importance of Metadata such as meta title, meta keywords, and meta description when you are fixing the on-page SEO of your website. Google still gives a subtle preference to meta titles of websites. These titles tell search engines about what the page is actually all about.
SEO is not a task for people who aims to avoid hard work as well as smart work. Still, there are times that you tend to forget about some areas that continually require your attention. That’s why it becomes extremely crucial to develop a system that prevents your attention and focus from swaying. Since, in the world of SEO, a tiny mistake or unattended area can result in a major downfall in overall website ranking, it is better to take care of such an area right from the start.
Remember, using the right keywords in high-quality content while improving your website’s speed with various techniques is the best course of action you can take. Moreover, an SEO analyst can never underestimate the weight of internal links, outbound links, a mobile-first approach, and appropriate and well-placed call to action buttons.
With more and more tools jumping into the world of SEO, many common problems have become easier to detect and rectify. Using one or two such tools will help your SEO efforts a lot more you can think. You will always be able to check your website’s on-page health anytime you want.