Sales funnels are a very important aspect of building your online business. If you happen to hear marketers talk about sales funnels around the internet, it’s for good reason.
So have you started using a sales funnel in order to generate more leads and increase your sales? Regardless of your answer, you’re going to want to find out a few more details about why sales funnels are so helpful.
Sales Funnels: Their Importance And How To Use Them
Sales funnels help you give a prospect what he or she wants, in the form of a few (or many) steps. Before creating a sales funnel, you will need to create an audience persona so that you’ll know who your targeted audience is. While it sounds like a mundane step, it’s going to allow you to increase your overall conversions.
So why are sales funnels so important? Let’s take a look at a few benefits of sales funnels and how you can use them.
Sales Funnels And Automation
A sales funnel is great at nurturing leads and then converting them into clients or customers. By nurturing your leads through the use of your sales funnel, it ensures that you take care of the leads until they finally become customers.
This is made possible through the act of marketing automation. Marketing automation is beneficial because it allows you to increase your sales without doing a whole lot of extra work. What’s great about marketing automation is that it’s a feature that comes along with many of the popular software tools on the market. For some of the best sales funnel builders, you can visit www.imnights.com.
Keep in mind that sales funnels should not be limited to sales and marketing automation. They can be used for other purposes. Let’s talk about one of those extra purposes next.
Sales Funnels For Bulletproofing Your Business
Another purpose of a sales funnel is to help create a way to identify the future of your business. By leveraging the landing pages of a sales funnel, it allows you to create a permanent prospecting system based on a perceived brand value that your audience gives you.
This is a big benefit because it allows you to become a brand that’s based upon a specific face or identity, allowing you to command higher prices and have people happily pay for them. In the end, it won’t be a race to the bottom where everyone is looking to price their products as low as humanly possible.
Sales Funnels For Filtering Your Perfect Clients
In the development stages of a business, you don’t always want to have a huge number of leads pouring in. Instead, you want to identify those leads that are more likely to become your clients. To do this, as one might already have guessed, would be through the process of using sales funnels.
There are four stages involved in the process, and they are pretty simple. These four stages include product development, lead capture, prospecting, and last but not least, closing. Just make sure that there’s a way to leverage closing the leads that are captured. This can be done through the use of webinars or simple sales videos.
Let’s talk a little bit more about those four stages next.
The Four Stages Of A Sales Funnel
Product development starts when you come up with a compelling offer for your audience. It includes everything from concept creation, to development, testing, and result management. This is the stage where you test the viability of the product and determine whether or not it will convert into a sale.
Lead capture begins once you have determined who your target market will be. Sales funnels will be used to capture leads, thanks to landing pages such as lead capture pages or squeeze pages.
Prospecting and closing occur as the product or service is sold to customers. As mentioned previously, you should include closing activities in the sales funnel at each stage.
These activities could include a formal presentation, a telephone sales call, or a written offer. Lastly, sales funnels can also come along with a pre-sales survey, customer education workshops, or online questionnaires.
So those are the four stages of sales funnels. Last but not least, let’s take a look at one more important section when it comes to setting up your sales funnels.
How To Set Up Sales Funnels
The first step is what we talked about previously, but it’s going to be identifying your target audience. Now, in internet marketing, you must know your audience as much as possible if you are going to effectively sell to them. Without knowing who your audience is, it is impossible to make a connection with them. This is what is known as a qualification.
The next step is to set up your sales funnel landing pages. Your funnel will consist of different landing pages such as a lead capture page, sales letter, checkout page, upsell pages, and even your download page. All of these areas are important, and each landing page plays an important role. If any of these steps are missing, it’s likely that you will miss the opportunity to make money.
When you are setting up your sales funnel, you should make sure that you are targeting your market correctly. For instance, if you target mostly beginners, then you should probably not include experts on your landing pages.
If you are going to try and sell to corporate clients, you could easily do that through your marketing message. If you are trying to sell to blogging moms, your marketing message and landing pages should contain certain information that will appeal to this particular group.
You should also avoid going overboard on your sales pitch because potential customers might not be willing to invest in your product or service just yet. That’s not a big deal though, because you always have the opportunity to follow up with your leads with your email marketing broadcasts.
All in all, this was a very quick overview of how to set up a sales funnel and what to expect when you get started. Hopefully, this article helped heighten your awareness when it comes to sales funnels and just how beneficial they can be.