You’re developing content, and people are reading it. They’re tapping on your links and landing at your blog. Congratulations, your efforts are finally paying off with a consistent stream of traffic. Unfortunately, none of that seems satisfying if your visitors don’t turn into regular customers.
Did you know that marketers that highlight blogging as a part of their struggles are 13x more likely to witness a positive return-on-investment? Still, the most formidable challenge for marketing experts is generating leads. However, a frequently updated blog can strike two birds with one stone.
Furthermore, let’s move to the good and the bad news.
The good news is, blogs are an effective and affordable way to attract people to your digital domain. The bad news? Traffic generation is 50% of the battle. Likes, comments, page views, and tweets are nice, but they aren’t the ultimate goal. You must transfigure that traffic into leads.
You need to generate both leads and traffic actively. Leads without traffic will eventually dry up. Traffic without leads is worthless. So instead of hoping that visitors will rediscover your blog later, you need to take actionable steps towards creating a communication channel – to keep them.
Here are a few ways to capture and develop leads and gather the most revenue.
For marketing experts, this is very common but often forgotten. Once visitors land on your blog, you should go for the kill and convert them into customers right away. That means to have a visible CTA in any section of your blog. Ideally, you can add the CTA just above your site footer or at the end. That way, you will earn their trust, making it more likely to turn a visitor into a lead.
Furthermore, a good strategy might be to decrease entry barriers for the viewers to your blog. Instead of demanding a considerable investment upfront, offer a free trial or a little more information regarding your product. Make it easy for them to sign up so you can further reach out to these potential leads and convert them instantly.
2. Upgraded Or Exclusive Content:
Another impressive tactic to try is providing upgraded or exclusive content in exchange for customer details.
It doesn’t matter where you put it; make sure to offer some additional but relevant content. It might be a checklist, blueprint, or checklist that allows your readers to implement what they’ve learned into action with as little effort as possible.
You can also opt to transform your podcasts, PDFs, videos, and blog posts into show notes, eBooks, transcripts, and dynamic flipbooks via designrr. It is a tool that optimizes your content in the most flexible and compressed manner. That is a great way to expand your scope.
Now, coming back to the content part. You can apply any modifications to your content by adding a registration box for an upcoming occasion on a relevant strategy or skill. Or a free online course to encourage readers to build complementary skills. A post regarding lead generation via blogging pooled with a sidebar ad for an online training course on tripling traffic? Yes, that will work.
As long as you make useful, irresistible, and relevant content, there’s no telling of what you can achieve.
3. Lead magnets:
A lead magnet can be anything your prospects will consider valuable enough to share their contact details. And provide you with an opportunity to develop a corporate connection to get it. A standard lead magnet is a white paper or an eBook. It can also be a market report, a case study, a template for something, or any information.
No doubt, lead magnets are an empowering conversion tool. Because they offer a lot of value, and you can ask for more than just email (e.g., phone number, job title, etc.).
Never let your readers leave without a final glimpse. Create a pop-up that appears whenever the visitor is about to leave your page. It is your last chance to prove your presence and convert them into leads before opening something else.
Alternatively, you can use a timed pop-up that appears whenever it has stayed on your page for a certain amount of time.
A reliable facet of webinars is that you get to have a face-to-face chat with your customers. And a live opportunity to showcase your product in exchange for their contact information.
On the other hand, the entire webinar should not consist of pitching your product – because no one likes a sales pitch. Therefore, offer value, give them a discount, an exclusive offer, engage with your audience. In the end, it is their choice to sign up.
Like other magnets, the most fantastic webinars are relevant to your audience, assisting you in enticing super-targeted customers.
6. Email Subscriptions:
Email advertising never goes out of style when it comes to generating leads. It is the most common way to devour more readers to your content daily. So make a schedule of how often you want to upload posts and stick to it. People hate getting inundated with frequent messages, but they still want to remain informed – only if you have their email address.
Your emails should be informative and to the point. When you publish new content to your website, send out notifications directly to the blog. A link within your email that leads customers to your homepage is a bit of a turn-off, particularly if you share some news about a new service or product. The subject line must be short, aim for 8 to 10 words.
7. Cliffhangers Work:
There’s hardly a soul in the marketing world who is not a fan of cliffhangers. They trigger our desire and excite us for more. And because we want more, we are ready to give a little to get a little.
In blogging, one trick is not to write everything your readers require – piquing their interest with something extraordinary is enough. Once they are hungry for more knowledge, they will be willing to exchange their information with additional learnings.
For example, you can write a blog that teaches them how to convert viewers into leads by optimizing content, but you will not tell them how to do it. Why? Because that is something, they will find out if they download your eBook.
Conclusion: Let’s Begin Converting
Using all or some of these approaches will help you generate your leads and provide you with the tools to create an efficient communication channel. Never wait for it to happen; make it happen. Engage with your visitors and make them want to come back for more. They will value and trust your expertise, and eventually, you will convert your blog readers into regular customers.