Marketing is one of those professions that will always be needed in the world. As technology improves, as our society changes, there will always be a need for advertisements. In the past, people advertised through newspapers, then with TV commercials, and today, digitally on the Internet. But, getting into this industry can be a little bit difficult, especially if you do not have any kind of experience with advertising. So, if you want to build a career out of this, you will have to put in a lot of time into this.
However, you should not worry about it too much. It is not that complicated and with the help of the Internet, you can easily learn more about marketing, what you can do, and the steps you should take to boost your career.
You do not even have to keep on searching, because this article will help you with exactly that. This is a guide for 2020 that can help you jumpstart your marketing career in just a few easy steps. Just make sure you read through every step to ensure that you will do everything properly.
1. Find and learn the required skills
Obviously, if you want to be successful in any industry, you will have to discover, learn, and master the skills that are required for that industry. Having dedication and free time is important, but it is not enough.
You will have to invest that free time to learn all the different skills that are required to become a marketer.
So, your first step should probably be researching all those required skills. Whether you want to do that research online or through books, that is up to you. I am sure there are hundreds of different articles on the Internet that will provide you with the required information.
However, just reading about those skills is not enough. You need to practice and the best way to earn some practice is with a real job. At this point, it does not really matter how well the job will pay or which benefits you are going to get. What is important is obtaining that experience that will improve the abilities that are needed for the marketing industry.
Once you feel confident enough that your level of expertise has improved, you can start chasing after your real dream and building your own career or maybe even your own business.
2. Keep working
During the process of building a career or a business, you should not just quit your job. This process of building a business or career is long and will probably take even longer to see some real profit from it. Assuming that you are human, you will probably need a place to stay, food, and all the other essentials.
To keep those essentials, you will need to keep working. But, do not think of that as a bad thing. Do not think that you are wasting time. Yes, there is always a possibility that you could do something better, something that is better paid, but at the moment, this is your best. So, make use of that. Use that to make new friends, meet more coworkers, and build relationships that could lead to something more in the future.
If you managed to build your own business, you can use those connections to build your career even further. Think of every situation as an opportunity and not as a waste of time.
3. Get familiar with the digital world
The reality these days is that the digital world is the best platform for advertising. No matter how many companies and people deny this, it is a fact. Several billions of people are online every single day on millions of different websites. Compare that number with advertising on newspapers, TVs, or even billboards. The number of people you can reach with these older methods is just a fraction of what the Internet can do.
Like I already said, the reality is that advertising through the digital world in the future. That is why it is vital that you get familiar with it. Building a marketing career in 2020 without understanding the Internet is not a good idea. It is best that you learn more about digital marketing before continuing onward.
4. Communication is essential
A good marketer knows how to properly communicate in almost every situation. That is why it is so important that you have to work on your communication. Even if you do feel confident in the way that you communicate, you should still aim to improve it even further.
Not only will this help you with the relationships you are going to build with your customers, but it will also help you obtain new friends or even partners who can help you with your career. Networking is one of the most crucial parts of marketing career, never forget that.
5. Start your own blog
A blog is one of the best ways you can advertise your skills and expertise internationally. I suggest making this blog as soon as possible. Simply because it is inexpensive or even completely free. You can use this platform to share your experiences, your knowledge, your skills, or even use it as a portfolio.
So, whenever someone ends up on to your long, they can see what you have worked on, what you are willing to work on, and might even hire you which could be a good thing for your career.
Of course, if you want your blog to be effective, you will need to keep it active. For the best results, I recommend daily posts, but if you do not have the time, two or three posts a week will be enough.
If you make your blog interesting, you might even make a profit out of it. Yes, with enough viewers, you could make some money through ads or guest posts.
As you can see, starting your marketing career is not simple, but if you know which steps you need to take, you can jumpstart your future as a marketer.