Digital vs. traditional marketing is a topic that is often mentioned in marketers’ circles. While some think that it is necessary to use both methods equally – many would give an advantage to digital marketing, especially in 2020, which is considered to be the peak of digital business in all spheres. So what is better? You should probably judge that for yourself. Maybe the real truth is somewhere in the middle. So try to consider the power ratio with the help of our comparison guide: Traditional VS Digital Marketing.
Is Traditional Marketing Endangered In The Digital Age?
Although some say that traditional marketing is almost non-existent – we couldn’t agree with that. Its presence is still evident today, although we have already entered the digital era. On the other hand, digital marketing has obvious advantages, significantly fewer limitations – and is more accessible to people. However, one thing is certain: Each of those options has both advantages and disadvantages. Therefore, one should recognize the advantages of both sides and use them accordingly. However, let’s start by explaining these two concepts.
Traditional And Digital Marketing: Basic Differences
Examples of traditional marketing are newspaper advertisements, business cards, billboards, stickers, posters, TV and radio advertisements, and more. On the other hand, digital marketing includes advertising on the Internet, social media, presentations through websites – and many other opportunities that the Internet and digital channels provide. It is important to note that digital marketing and digital technologies are constantly evolving. However, you should keep in mind that without the traditional marketing that developed decades earlier – there would be no digital. That is why both of them are very significant.
Traditional VS Digital Marketing
Can we even measure the power ratio in this comparison? We will try. However, remember that both options have pros and cons. According to your marketing strategies, opportunities, but also your target group – judge for yourself what is best for you. Or even better – you can combine them!
Benefits of traditional marketing
Even in the digital age, there are several good reasons to use traditional marketing, and it includes the following:
- Traditional methods are good for reaching traditional target groups. For example, if your target group is retired, it is better to turn to the traditional approach. Also, this approach makes it easy to reach a local group of potential customers.
- You have direct contact, which can be a very effective traditional marketing strategy. For many types of products, this type of strategy is irreplaceable – and will be the best way to promote it for a long time to come. For some services or products, it is important to see the person selling, to gain trust – or to try the product on the spot, test the service, etc.
Disadvantages of traditional marketing
As effective as traditional marketing can be, it is not without flaws or limitations, such as:
- High costs that you have to pay for advertisements on television or radio stations. They are never financially affordable to small businesses. Printed promotional material is not expensive – but you have to pay the staff, to give it to potential customers.
- This marketing option almost always requires an outside collaborator.
Printing materials, advertising space, producing radio and television commercials, require the engagement of experts from various industries – such as songwriters, graphic designers, producers, etc.
Benefits Of Digital Marketing
Digital marketing will make it easier to find more potential customers. However, according to SEOshark, it is very important to have reliable SEO associates – to be at the very top of searches and reach clients more easily. Still, there are many other benefits you should consider.
- Digital marketing can offer you easily measurable results. You can easily see which methods bring customers to you – and which lead to sales. This allows you to focus all your strength on your goal.
- It gives you better demographic identification – so you can hit your target audience more accurately. This allows us to target your market subgroup for even more effective messages – and increase the response rate.
- Digital marketing offers you to better communicate with the market. Namely, social networks allow you to communicate directly – with groups of people or individuals, who represent our potential clients. It is a great power to have a free tool for direct communication with the target group – which quickly gives quality feedback on what gives the result and what does not.
- This type of marketing is very affordable. A lot of digital marketing methods are completely free – and the data and results are immediately available. You have the ability to get feedback as soon as possible – so you can change your sales tactics faster.
In short: Pros And Cons Of Traditional Marketing
Today, most people who opt for traditional options in marketing choose them since they are well-known and existed for a long time. Therefore, it is easier to understand. Even today, people read magazines, look at billboards, and carefully collect business cards – and that will not change, at least not soon. What they very often don’t understand are its limitations – which have become more visible with the development of digital marketing. Also, another problem with traditional marketing is that – it is difficult or completely immeasurable. Its reach is quite limited – especially if we compare it to digital. Moreover, it is not available to everyone – because you need to set aside a lot of money to advertise in the relevant media. Finally, the biggest problem with traditional means of marketing is that they don’t provide any kind of interaction with potential customers – and that is considered to be the key to digital marketing success.
In Short: Digital Marketing – Less Tangible, But With Measurable Results
Unlike traditional – digital marketing provides the possibility of simple and detailed measurement of results. That is very important so that each next campaign could be more successful. The audience to which the message is sent via different digital channels is unlimited – however, at the same time, you can still determine the target group that is most important to your business. Therefore, it looks like the biggest limitation of traditional marketing is actually the biggest benefit of digital – and that is the ability to communicate directly to your consumers, develop a relationship and get information from them, and improve your business. In addition to providing a huge number of different channels to communicate with your consumers – digital marketing is much more accessible to small or micro-businesses. It is primarily because it doesn’t require a huge budget, and every dollar you invest is far more effective.