Using different programs, software application integration is important to properly manage the databases that many companies typically work with. This is not easy, considering that often the amount of data to manage is as large as the number of applications to handle it.
The risk of error is always there, which is why software application integration comes in handy to support your resources and administrators.
What does software integration mean?
Software integration means supporting collaboration between applications (or systems) that run independently of each other. It simplifies the flow of resources from one application to another. With software integration, you get a better working experience, as it helps save a lot of time that would have been needed to handle several non-cooperating applications.
The best way to integrate applications is considered to be an API, which is a kind of programming interface that mediates between two different applications and allows them to work together.
What do you gain from data integration?
Data availability and increased productivity
Data integration allows all an organisation’s users to access data efficiently, saving time that can be used for other priorities. This is primarily the automation of tasks that otherwise had to be performed manually by employees.
Simple access to data greatly enhances the work experience, certainly subtracting a lot of frustration with systems that don’t cooperate. This is a benefit that is sure to be felt by all company employees.
An example would be data from a CRM platform that, when integrated with an email inbox, can send messages targeted to a selected group of recipients and analyze the results of the campaign in another analytical tool.
Thanks to the integration, the company’s response time is significantly reduced, which brings many benefits to the business. Management becomes smoother and recognition of opportunities in the market becomes faster.
By automating specific processes, the direction of a company becomes more seamless and allows it to operate more efficiently in a variety of areas, such as invoice processing and supply chain improvement. Certainly, a fast-responsive company has a chance to stand out high against the competition!
Good internal communication
Let’s not kid ourselves – the easier it is to access all data in real time, the more successful communication is within the company. Integration of software applications minimizes the risk of misunderstandings due to a lack of access to the same sources and the chaos caused by updating them manually.
No more data silos
Data of applications that are unable to communicate with each other gets locked in silos, which not only complicates effective data sharing but most importantly, significantly slows down all operations. Integration eliminates this problem because it connects applications regardless of where they are.
Integration of software applications not only improves the operation of systems within a company but also (thanks to this) reduces its time to market.
With this time savings, businesses can introduce more and faster their services and products than if they were using independently running applications. The speed and additional time naturally translate into achieving better sales results.
Who is application integration for?
Software application integration is not aimed at a narrow audience, on the contrary – it can enhance a wide variety of industries. Here are application examples:
Healthcare – medical institutions, thanks to the integration of their systems, can streamline the flow of medical records and patient insurance information without having to involve many people in the process.
Finance – functional mobile applications and loan services are just some integration opportunities that can strengthen a company’s position and attract new customers.
Telecommunications – efficient customer service via phone or laptop is crucial in this segment, so app-data integration is critical throughout the service process.
E-commerce – the more extended the sales time, the less chance of finalising a purchase, therefore, integration of areas such as payment, customer service, or real-time product availability is essential.
Security above all
Integration of data applications is undoubtedly essential for increasing many companies’ efficiency. As an experienced team at Applover, we know that every time you work with data, there is a high risk of data leakage or interception, so make sure your IT partner is experienced in this area.
By taking care of data security, you build trust among your audience, and we know well that every relationship should be equally cared for in business.