As an entrepreneur or salesperson, you will likely spend most of your time online because most businesses and customers are available online. You need to spend more time online to connect with your existing and prospective customers through chat boxes, mobile devices, and social media platforms.
Even though marketing and sales are increasingly happening online, face-to-face marketing can still be highly valuable and assist your business in a way digital marketing cannot.
One of the biggest advantages of face-to-face marketing is that you get to look your customer or group of customers in their eyes and establish a personal human touch and connection as you market your products or services.
Establish a face-to-face marketing team
Before you begin face-to-face marketing, invest your resources in building the right team. Creating the right face-to-face marketing team will ensure your business takes the maximum possible advantage when interacting with your customers.
Therefore, you must understand how to establish and foster healthy and productive working relationships between your business and your customers. You must gather as much information as possible about existing and potential customers to enable an effective face-to-face marketing campaign.
Consequently, below are tips your brand ambassador team can learn to have a high chance of succeeding in face-to-face marketing.
1. Appeal to the emotions of customers
Often, a customer uses the heart, not the head, to make most purchasing decisions. From various studies, customers may feel different emotions when they go shopping. For instance, shopping may leave you frustrated, excited, sad, guilty, or overwhelmed.
Almost every customer wants to feel confident when they buy a product. For instance, your customer will have more confidence and trust to purchase a product if it is recommended by a trusted friend, family member, or professional brand ambassador.
Face to face marketing experts should be able to guide customers confidently, which can convince them that the product meets their requirements. Your marketing team should anticipate customer questions and answer them faithfully and convincingly.
2. Avoid aggression
People often get anxious and overwhelmed when they shop. When shoppers experience decision anxiety, they know they have to make a choice but are not confident enough to make a properly considered buying decision. Decision anxiety during shopping may cause a person to avoid buying a product or make a decision hastily.
Because your customers may have buying decision anxiety, avoid exposing them to aggressive face-to-face marketing of your brand or product.
The people marketing your brand through face-to-face communication should adopt a soft sell approach, which involves casually and subtly establishing and building a genuine relationship with customers over time to convince them to make a purchase eventually.
Your brand ambassadors need to focus on getting to know customers better and why they may be thinking about buying your product. Abandon marketing techniques and instead focus on creating a connection that will make a customer trust and believe in your brand.
The face-to-face marketing team can only do their job well if you value and appreciate them.
3. Adopt experiential marketing
Experiential marketing involves direct engagement with consumers via creative and memorable interactions. Also called participation or engagement marketing, experiential marketing is often incorporated into event marketing.
Top experiential marketing tactics can breathe life into your brand with unique, immersive customer experiences. Some popular experiential marketing tactics may involve offering product samplings and demos, retreats, providing fun activities at trade shows, or having award ceremonies or festivals for your business.
Strive to ensure that you are not one of the many businesses that host events for participation marketing but fail to deliver on their promise. You can partner with a popular musician, artist, or influencer to improve the possibility of your event, providing an exceptional, long-lasting experience among customers.
Use state-of-the-art technology to impress your customers.
4. Incorporate email and social media marketing
Although your focus is face-to-face marketing, continue using email and social media marketing. The leading social media platforms to enable you to post about your brand and products and engage with customers are Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
Send a short email to your customers to see if they are enjoying or having difficulties using your product. You may even entice your customers with discounts, coupons, or other offers to purchase your product.
Remember, also incorporate advanced retail technology into your face-to-face marketing. Equip your marketing team with gadgets like tablets for accessing vital information about your brand and products that customers may require.